What Can Augmented Reality Offer to Saudi Arabia

Augmented Reality (AR) is an immersive experience of enhanced vision achieved by overlaying digital elements imposed on a smartphone camera’s feed. Users experience a real-world environment with embedded generated perceptual information. As an industry, AR is one of the fastest growing technologies globally grossing an estimated 18.8 billion dollars in 2020, which is a 79% increase in comparison to 2019. The industry is expected to continue growing in the next few years and is predicted to exceed 40 billion dollars in market size by 2026 according to Statista. Though it still faces challenges in mass scale end-user adoption, it is often hailed as game-changing for many industries.